How does Google AdSense make money?

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In case you didn’t know, Google makes most of its revenue simply by allowing other website owners to place ads on their search results pages.

You may wonder how they are managed.

Well, they are managed through a program called AdWords (Pay Per Click Marketing).

These ads will appear on top of the normal results and even on the right side of the Google page.

They are actually called sponsored results.

And yes, advertisers pay a certain amount of money per click on this ad.

It is an auction-based system that allows advertisers to select the locations we are talking about.

Whoever has the highest bid and what we might call the highest quality ad will win first place, and so on.

However, you can also get a fraction of the revenue that Google generates with its AdWords program simply by displaying the same text or image ads on your site.

Then when someone clicks on it, you earn about 68% of the click.

Then the rest will go to Google.

This program is called AdSense.

You see, AdSense is actually a good way to monetize your traffic.

Furthermore, it is also very easy to implement.

It’s not about search engine optimization, I’ve seen bloggers make money from Blogger and Adsense through Facebook ads.

This is a good program that can really help bring additional information to a site or blog (especially if it is primarily content).

Google Adsense pays for both i.e YouTube Channel and Website.

If you own a YouTube Channel then it will collect the whole month money and deposit it in your adsense account on 15th of next month and if you doesn’t have any hold on your adsense account then they will send your payment in your bank account on 21st of every month.

The payment threshold is $100 so if you earn more than that then they will pay you every month or it will carry over to next month.

Coming to websites the revenue gets finalized on 2–3 of every month and added to your adsense account and similarly if it acceds the threshold then they will send you on 21st of every month.

Note : you can also check your daily earnings of your YouTube channel on YouTube studio and for Adsense in Adsense account itself.

Note2: you can opt for western union or your own bank account which has a valid swift code for transaction.

Note3: If the payment is delayed then you should first contact your bank and ask them them the reason for delay mostly it is because of remittance that you have to fill out. If bank doesn’t help you out then you have to wait for 15 business days and contact to Adsense.

How much does AdSense pay per click?

Google never allows its publisher to reveal their earning to the public.

But here in this post I will give you a detailed knowledge of how Adsense pays to its publisher and how much money you can make if you have 1000 daily visitors.How Much does Google Adsense Pay Per Click on its Ads

In order to calculate or to estimate your Adsense earning you need to know about five different terms used by AdSense and here I have briefly explained each of that term.

Terms you must know to calculate your Adsense earning

i. Pageviews

Pageviews is the term used to identify the time a webpage on a website is accessed by a visitor. It is what Google counts in your AdSense report every time a user views a page displaying advertisement. Google will count one pageview regardless of the number of ads displayed on that page.

Let’s take an example

Let’s say you have a web page displaying three different ads of Google and it is viewed twice, now it will generate two pageviews instead of one in your stats.

ii. Clicks

As the name suggests for the standard content ads click is counted as a number of times visitors clicks on your ad whereas, for link units, a click is counted when a user clicks on an ad on the page of ads, after selecting a link in the link unit.

iii. Page CTR (Clickthrough rate)

CTR = ( Clicks / Number of impressions, views, or queries) * 100%

or example, if you received 7 clicks out of 100 page views, your page CTR would be 7%.

iv. CPC (Cost Per Click)

Cost Per Click is a calculated amount in which advertisers pay publishers (website owner) when the ad is clicked. In simple word, it is an amount spent to get an advertisement clicked.

Advertisers typically bid on keyword phrase relevant to their target commodity or goods and the PPC ads are displayed as banner ads on a website or search engine results with related content that have agreed to show ads.

v. Page RPM (Page Revenue per thousand impressions)

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

RPM = (Estimated earnings / Pageviews) * 1000

For example, if you earned an estimated $1 from 100 page views, then your page RPM would equal ($1 / 100) * 1000, or $10.00.

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